Social media

Her book is written. It was written, went over the layout and is on its way to the printer. Your job as a writer is done, right? Not really. When it comes to marketing and advertising for your book, your mission is just the beginning. For some writers is to write it, where the panic kicks in a book was difficult enough, but now they have to) (and their publishers, people will actually read. If a writer is to begin?

This is perhaps the most common question I received from the author. Tate Publishing is the case, it is a three-month period between when the book in print goes to their actual release date. Many writers are not sure what to do during this time.

Actually, this is a good opportunity to "hit the ground running and have set things up for the launch of the book, in fact, it's a good time to build up sales and word-of-mouth about the book before it is actually released. Here are five things every author should be taken before the release date for her book:

1. Get a website. I can not over-emphasize one. Any writer who wants to be taken seriously as a writer, a Web site. Your publisher might be able to build it for you, or you can hire someone to build it for you. It should look professional, provide information about yourself, your book, your next book signing event (if you have not already) and a link that can give the readers of your book orders. I also recommend a sample chapter in your book somewhere on your site. This is also a good time, some promotional material for your book, how to make bookmarks, business cards, posters, etc.

2nd Get social. Now it's time to let your readers know about your site and your book. You should have accounts on Facebook, Twitter and LinkedIn, to a minimum. Update it at least two to three times per week.

3rd Friends and family. You probably have lots of emails to friends, family and friends. These are the people you invite to events, book signing, and would also like to shoot a pre-release e-mail, let them know that the book is available or will shortly.

4th Prerelease events. If you can get pre-release copies of the book (not all publishers provide them), you can generate sales begin immediately. Even if you have not yet taken the date book release, you will be able to broadcast events at local independent bookstores, libraries, cafes, bookstores church fairs book and festivals, and in presentations to local civic organizations and book clubs. The more events the better. Try a copy of your book out there to build some "buzz" before you get your book is released.

5th Review copies. You may also want to send a review copy check book, blogger, your alumni newsletter, and some traditional media, book reviews. The reason you want to do this before the release date, it is competitive to get ratings, and it may take a while until a couple of racks. Guests have time to read your book and write about their contribution. Ask the reviews, even if they publish their opinions on the list your books on Amazon after the release of the book dates. Most do.

And a few "don'ts":

Do not start trying to line up media interviews and articles about your book, newspaper, TV and radio. Her book has not yet been released, is not it? When someone hears your book from one of these sources before it is published, it will not be on Amazon or in a position to get it from any bookstore. Save this for the release date

Do not call bookstores and ask them to your book. Here, have your book has not yet been released, and booksellers do not order your book from the distributor. That is why I have proposed sending sales at local independent shops.

Do not forget to keep in touch with your publisher about any events that keep you set for yourself. You can help by from press releases to advertise your event, and it is likely to be on their website.